The Link Building Guide Part 6: The Era of Social Media


The internet has come a long way since its humble beginnings as a networking tool for academics and government officials. In the past few decades, it has transformed into a global phenomenon, connecting people from all corners of the world. Along with this growth, the way we use the internet has also changed. No longer are we confined to our desktop computers to access the internet; we can now use our smartphones, tablets, and even smart watches to get online.

With this increase in mobile internet usage, it was only a matter of time before social media followed suit. Social media platforms like Facebook, Twitter, and Instagram have become some of the most popular websites in the world, with billions of active users. And as more and more people turn to social media to stay connected with their friends and family, businesses have started to take notice.

Social media presents a unique opportunity for businesses to connect with their customers and build relationships. Unlike other marketing channels, social media allows businesses to interact with their customers directly. This interaction can take many forms, from answering customer questions and addressing concerns to simply sharing updates and promoting offers.

No matter what industry you’re in, there’s a good chance that social media can help you reach your target audience. In fact, nearly 60% of Americans say they have purchased something because of something they saw on social media1. And with numbers like that, it’s hard to ignore the power of social media marketing.

If you’re not already using social media to reach your target audience, now is the time to start. In this guide, we’ll show you how to get started with social media marketing and provide some tips on how to create content that will resonate with your audience.

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What is social media marketing?

Before we dive into the how-to of social media marketing, let’s first take a step back and define what it is. Social media marketing is the process of using social media platforms to connect with your target audience and build relationships.

As we mentioned before, social media platforms like Facebook, Twitter, and Instagram have billions of active users. And as more people continue to join these platforms, the opportunities for businesses to reach their target audiences will only increase.With social media marketing, businesses can interact with their customers directly. 

This interaction can take many forms, but some of the most common are;

– Answering customer questions and addressing concerns

– Sharing updates about your product or service

– Promoting special offers or discounts

– Hosting social media contests or giveaways

– Creating and sharing original content

Garner a Loyal Following

Every successful link-building campaign has included a strong social media following. This may seem challenging at first, but you can attract possible friends and followers by actively pushing your social media platforms. It’s all about the quality of your content from there on out.

Your audience will be glad to share their discoveries with others once they understand that they can turn to you for fun, relevant, and intriguing information. It may take some time and effort, but once you’ve gathered a devoted following, the friend and follow requests will accumulate on their own.

Balance Scheduled Posts with Spontaneous Ones

Having a powerful social media presence necessitates both calculation and spontaneity. Refusing to establish a content schedule may result in days going by without posting, not to mention the fact that you don’t even have a Facebook or Twitter account in the first place. On the other hand, sticking too close to a timetable may begin to make your material formula

It’s all about how effectively you can change things up on social media sites. While having a set of guidelines might be beneficial, it’s also fine to randomly publish material from time to time. This breaks up the boredom and keeps your audience engaged. When your followers realise you’re going to publish something, it’s time to shake things up and start over.

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Post Content with a Purpose

Your material should always be the polar opposite of random and spontaneous. Everything you write should have a purpose and a goal in mind. It must be accurately conveyed, whether you’re looking to amuse, inform, make people laugh, or enlighten others.

Randomly displaying items might confuse your audience and cause them to lose interest. There should never be a question in anyone’s mind, “What was the point of that?” Everything on social media, from the tiniest remark to the longest film, must have a purpose.

Understand the Uses for Each Social Media Platform

If you think that every social media platform is the same, you’ll fail at it. To truly master social media, you must fully comprehend all of its platforms and their varied purposes. Twitter allows for lightning-fast updates and news, which may all be conveyed in less than 140 characters. On the other hand, Instagram enables you to exhibit your company

Facebook, with its long character limits, is ideal for posting essays and long-form material. Using Twitter to express your emotions or attempting to use a visual storytelling campaign on LinkedIn might not turn out as well as you had hoped. The key to executing a successful plan is researching and comprehending each social media platform’s advantages and limitations.

Actively Engage With Your Audience

You’ll have to put yourself out there if you want people to notice you on social media. Being a wallflower on social media will only result in you being overlooked while others interact around you. Don’t be scared to leave a note on someone else’s post, congratulate them on their news, or “like” a photo of theirs.

Sometimes the best way to get people talking is to start a conversation yourself. Create fascinating issues that enable your audience to express their thoughts. This allows them to participate in the activity as well as obtain some much-needed information. The more you can get individuals chatting, the more likely they are to tune in on a regular basis.

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Listen & Respond to Feedback

Social media allows you to interact directly with your audience and let them interact with you as well. This gives you a fantastic chance to get feedback and address clients’ queries and issues. If someone comments on one of your social media posts, thank them.

Even if the changes they seek are modest, individuals like to feel that they have a voice and can make a difference; and even if it’s only in your business. Your audience will not be hesitant to tell others about your company or post your material after learning that you pay attention to them.


A strong social media presence is one of the first things people check for when connecting content to their own. This demonstrates that you have the attention of your audience, as well as demonstrating that your material is worth sharing in the first place. Another important aspect of establishing a link building approach is your capacity to influence. You’ll quickly increase your presence on social media if you post engaging material, interact with prospective followers, and communicate with the ones you already have.

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