Hero shots are photographs of people that capture them in a heroic or positive light. They are often used in advertising and marketing campaigns to portray the subject as a brave, strong, virtuous person. Hero shots can be used to sell products or services, to encourage people to vote for a particular candidate, or simply to make someone look good.
While hero shots have been around for centuries, they have become increasingly popular in recent years as businesses and individuals alike have realised the power of positive imagery. Hero shots can make people feel more positive about themselves and their choices, and they can prompt others to take action.
If you’re considering using hero shots in your own marketing campaign, it’s important to choose subjects who are truly heroic or admirable. You’ll also want to make sure that the shots are well-composed and flattering. Hero shots can be an excellent way to connect with your audience and promote your brand, but only if they’re done right.
When used correctly, hero shots can be a powerful marketing tool. If you’re looking to connect with your audience and promote your brand in a positive light, consider using hero shots in your next campaign.
A hero shot is the main image on a landing page. It should set the tone for readers about what they’ll find. It’s also one of the most crucial components of any successful landing page. Up to 75% of sales may be lost due to a poor website or landing page experience.
Use a Relevant Image
It’s critical to keep your landing page text relevant. Stock photos will not suffice, and neither will skipping the hero shot entirely. People (and brains) are inherently drawn to visual signals, making a successful hero shot that fits your site one of the most powerful marketing tools available. Visuals that are engaging and relevant receive up to 94 percent more attention. Don’t forget to make your hero image visually appealing if you want it to stand out.
Using a unique picture or film for a hero shot is considerably more effective than utilising a generic image that’s been used by everyone and their mother. Taking the photo (or having it taken) yourself not only makes it more genuine, but it also boosts its effectiveness significantly.
Show your Values
A hero shot may be used to illustrate the value of your product or service while also demonstrating your company’s principles. The necessity of establishing and maintaining trust with your audience cannot be overstated here. A vitamin firm could use a hero shot of a woman relieved after taking a personal vitamin combination. Keep in mind that a picture can tell thousands of words. To let your audience know who you are and what you can do for them, don’t forget to include every possible inch of space in your hero shot.
Make it Emotional
Humans are emotional creatures, and emotion plays a critical role in their decision-making. Given that emotions account for approximately 95% of human cognition, emotional marketing has a lot of clout. According to consumer insights like Maven and Pollfish Inc., humans are emotional beings who utilise emotion as part of their decision-making process.
“82% of consumers who are emotionally engaged buy from the brand they are loyal to at least half the time,” Pollfish adds.
The right image may elicit all of the appropriate feelings in your audience. It’s critical to remember to be genuine rather than manipulative. You’re not simply selling a product; you’re also offering an experience with a lot of value.
The content on your landing page should make consumers feel secure – not bewildered by jargon or blatant selling. A simple hero shot, such as this one, works best – especially now when no one wants to think about anything else (understandably.)
Keywords to Use
A landing page and hero shot that doesn’t match your keywords is an amateur blunder. A stock image that lacks a well-written headline, call to action, and content will not assist your campaign. You’ll need to convince your website visitors that your product or service is what they’re searching for, and you can’t do so if the hero photo isn’t accurate.
Your customers are searching for information that assures them they can trust your brand and that you know what you’re doing. Even more significantly, your photo should lead the visitor to take a certain action, such as purchasing your goods. A fantastic hero picture complements both the content and keywords that initially attracted the visitor to the landing page.
“This journey should link from the start of the search to clicking the link and loading the website. For example, if a customer searches for a healthy-food catering service, then the hero shot on the landing page should most likely feature something related to healthy foods or food catering,” explains Indeed on what constitutes a good hero image.
Decrease Bounce Rates
A hero shot may help you improve your bounce rates. A bounce rate is the percentage of people who visit a website, then leave immediately – without visiting any other sections of the site. On the contrary, high bounce rates indicate that consumers are converting at a good rate, indicating that they are interested in what you have to offer. If your website’s bounce rate is above 5%, it’s worth examining your marketing strategy and website particulars.
The bounce rate on a landing page is similar to a party that never gets off the ground. Sure, neighbours and close friends come by, but they only have one drink before leaving. No one wants to host a terrible party, and no one wants to devote time and effort to creating a landing page that follows an ad so that consumers can depart quickly. “AdRoll” explains the most common bounce rate causes as follows:
“A bounce rate is the proportion of online visitors who load a page but do not interact with it. According to Quick Sprout, a realisable bounce rate for landing pages is between 70% and 90%, which is quite good.”
A caption is a description that goes with your hero shot. Contextualizing the message you’re trying to convey adds interest. Visitors are 200 percent more likely to read the caption than the actual text of your webpage, emphasizing the importance of the hero shot even more.