What does SEO do?

What does SEO do?

SEO is short for “search engine optimization.” It is a long-term marketing strategy employed in order to improve a website’s visibility and organic search results in google and other global search engines. When executed correctly, SEO can result in higher web traffic levels, better ROI, increased leads and sales, and improved brand awareness and visibility….

Why Design Converts

Why Design Converts

Design is all around us, and it plays a crucial role in how we interact with the world. Good design can make all the difference in whether or not we convert on a given task, whether it’s completing a purchase, signing up for a service, or simply taking action on a website. Reasons why design…

Writing Content That Ranks: How to Size Up the Competition

Writing Content That Ranks: How to Size Up the Competition

When you’re writing content, it’s important to understand how your competition is faring. After all, you want your content to rank highly in search engines and attract more readers. One way to size up the competition is to look at their backlinks. Backlinks are incoming links to a website or web page. In other words,…

Why Your Content Marketing Isn’t Working

Why Your Content Marketing Isn’t Working

If you’re reading this, it’s likely that your content marketing isn’t working as well as you’d like. But don’t worry – you’re not alone. In fact, according to a recent study by the Content Marketing Institute, only 26% of marketers feel their content marketing is effective. There could be any number of reasons why your content…