If you’re like most business owners, you want to track your SEO success so that you can continue to improve your website’s ranking. One of the best ways to do this is by using Google Analytics. Google Analytics is a free tool that allows you to track website traffic and see how people are finding your website. In this blog post, we will show you how to set up Google Analytics and use it to track your SEO progress.
First, you need to create a Google Analytics account. You can do this by going to the Google Analytics website and clicking on the “Create an Account” button. Once you have created your account, you will be given a tracking ID. This Tracking ID is what you will use to track your website’s traffic.
Next, you need to add the Tracking ID to your website. This can be done by adding a piece of code to your website’s header. If you’re using WordPress, there are plugins that can help you with this. Once the Tracking ID has been added to your website, Google Analytics will start tracking your traffic.
You can view your traffic data by going to the “Reporting” tab in Google Analytics. Here, you will see a variety of reports that show you how people are finding your website and what they’re doing on your site. You can use this data to improve your SEO strategy. For example, if you see that a lot of people are coming to your website from a certain keyword, you can try to rank for that keyword.
Tracking your SEO success with Google Analytics is a great way to improve your ranking and get more traffic to your website. By following the steps in this blog post, you can set up Google Analytics and start tracking your progress today.
First and foremost, you must have objectives.
If you don’t have goals and objectives in place, it’s impossible to assess how well you’re doing in business. So, for your SEO efforts, keep at it.
What are your SEO objectives? Do you want to simply increase site visits? Do you want to use SEO for the purpose of increasing sales? Make it clear and explicit whatever it is you want to achieve. It will assist in determining where you stand and whether or not you’re still on track.
Fill your custom segment section with data.
For a long time, Google Analytics’ Custom Segment feature has been the primary component. It’s popular since it extends your target audience’s information and allows you to gather even more data about your customers.
All you have to do is turn on the Google Analytics SEO dashboard and keep an eye on all of your SEO results. The SEO dashboard will give you reports that monitor data from several sources and channels in order to improve your site. It provides the following information:
- how long they stayed on your site,
- how many people visited it,
- and the pages they went through
This portion of the report is generally significant in assisting you to comprehend your visitors and the content that draws them to your site. You may also discover information about their activities and use it to make better judgments.
How to Analyze SEO Traffic Quality
Quality isn’t an exact science, especially when it comes to SEO. Some people think it is subjective, while others do not. Even many individuals who feel that you can assess traffic quality tend to stop there.
In actuality, there are a number of better methods for determining your SEO pricing quality. The most frequent tool is the Assisted Conversions report. You can use this report to create a date range and compare the traffic you received during that time with your previous method. Finally, you’ll have a period-based comparison of conversions obtained via search directly
You can simply check for improvements or declines in your search traffic quality with this report. If conversions from search are decreasing but overall search traffic is steadily increasing, you may conclude that the traffic coming from search isn’t of the best quality.
Simultaneously, if you start focusing on a more refined set of keywords and see conversion rates from search traffic rise, you can easily notice an increase in SEO traffic.
Simply go to the “Conversions” section of the “Multi-Channel Funnels” report to view the Assisted Conversions report. Select “Assisted Conversions” from the drop-down menu.
Focus on Fast-Loading Sites
When it comes to developing a website, speed is one of the most important aspects. In reality, your site shouldn’t take more than five seconds to load. Visitors will abandon your website if it takes too long to load.
You should focus on site speed since it is an essential component of SEO. Optimize your site’s speed to increase conversions. Keep track of the indicator across various platforms and make sure it’s optimized. This way, visitors will be able to interact with your site’s pages and improve conversion rates.
Google offers a Speed Analyzer Tool that you may use to check the speed of your website. You can get more information on Google Analytics by monitoring the statistic.
Consider the Pages with the Most Successful Conversions
Consider some of your most successful pages across the board to figure out where you’re at and how you can replicate results. You may effectively replicate the same components that these sites have and apply them to improve your least-performing ages by considering this data.
Essentially, go through your most popular sites each month and optimize them for the following:
- Readability and user intent -> Freshness (essentially, update their content if the need arises)
Simply said, some pages will perform better than others. As a result, you can simply adopt what works for the biggest guys and use it to enhance conversions and views on the least-performing sites. It’s that straightforward.