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How to Increase Engagement on Instagram

If you’re looking to increase engagement on Instagram, there are a few key things to keep in mind. First, remember that quality content is key. Posting high-quality, eye-catching photos and videos will help to get your followers interested and engaged.

In addition to posting great content, be sure to interact with your followers regularly. Respond to comments and questions, and like and comment on other users’ photos and videos. The more you interact with your followers, the more likely they are to interact with you.

Finally, consider using Instagram Stories. This feature allows you to share photos and videos that disappear after 24 hours, which can help to create a sense of urgency and encourage your followers to check back often.

With one billion monthly users on Instagram, there’s a lot of potential for improving ROI. Likes, comments, shares, and follows are all significant aspects of increasing engagement on Instagram, but there’s a lot more to it than that. Here’s how to make your Instagram profile easier to find.

Post consistently

On Instagram, voice and tone are critical. A minor change in your usual voice and tone might be enough to cause your followers to doubt your brand’s credibility. For those wanting to increase Instagram engagement, no longer does it make sense to categorise posts by posting time. For example, if one of your followers begins looking at a competitor’s page and interacting with their postings, your postings will not appear as frequently on their feed. For individuals seeking to boost Instagram engagement, maintaining a regular publishing schedule is critical.

Hiring a team to manage your social media for you can not only save you time on the activities you’re good at, but it’ll also increase engagement on Instagram and other social media platforms.

How to Increase Engagement on Instagram 1

Stay engaged with followers at all times

Respond to likes, comments, and shares of your articles in some manner – preferably with a remark, but a like is better than nothing. So, when you see a post about your brand on social media whether it’s in the form of a hashtag or as part of Instagram stories you should leave a comment.

Connect with the right audience 

It’s more vital to connect to the proper audience than it is to have a large number of followers. An engaged following that is interested in your material and brand is priceless. There’s no telling how many followers you may acquire – or, even better, ones who are in your target market. Getting followers organically via hashtags is the easiest method.

How to Increase Engagement on Instagram 2


Hashtags can help your brand get discovered on Instagram. They connect you to people outside of your network, introduce new consumers to your business, and aid in the creation of a loyal customer base. However, using hashtags isn’t as simple as it appears.

The hashtag algorithm can be a little difficult to understand, but if you follow the directions below, it should not be. Twitter’s algorithm is based on how popular hashtags perform and how many likes they get from people who are actively searching for them at the time of their creation.

It’s difficult to increase Instagram engagement, especially at the start – and you’ll have to try a lot of things before finding what works. Connecting your Creator or Business account to Hashtag Expert to create custom hashtags for your profile is a surefire way to succeed.

By following these tips, you can help to increase engagement on your Instagram account.

Types of engagement on Instagram

  • Saves
  • Shares
  • Likes
  • Comments
  • Followers
  • Mentions
  • Branded hashtags
  • Click-throughs
  • DMs

How to Increase Engagement on Instagram 3

You can use Instagram Insights or Hootsuite analytics to collect data about your Instagram activity and discover new methods to improve it.

But, again, what exactly is an engagement rate? The percentage of people who saw your post and engaged with it is one type of Instagram interaction rate.Depending on what you’re looking to achieve, you may calculate Instagram engagement rates in a variety of ways, including reach, impressions, followers, or posts.

Be real

Today, people use social media to connect with others. That’s why being genuine, genuine, and real to your brand is the most essential aspect of any successful Instagram marketing strategy. Don’t market. Instead, treat each person how they deserve to be treated (and they’ll return it.)

Using amusing captions and accepting responsibility for any blunders is another way to boost Instagram engagement.

Carousels are everything

Carousels are Instagram posts with a lot of pictures – and they’ve been shown to boost engagement on the platform.

“It might be due to the fact that the algorithm reserves these types of articles to followers who didn’t participate the first time, giving them a second or third chance to make a strong impression.

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