How LinkedIn Makes Money: A Comprehensive Guide

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LinkedIn is a social media platform many people use to connect with others in their industry. But how does LinkedIn make money? This comprehensive guide will explore how LinkedIn makes its money and how you can capitalize on it. We will cover everything from advertising to premium subscriptions. So whether you are just starting on LinkedIn or are looking for ways to improve your business’s ROI, this guide has something for you!

Advertising is LinkedIn’s primary source of revenue. LinkedIn sells ad space on its platform to businesses that want to reach its user base. LinkedIn also offers targeting options for businesses, so they can specifically target their ads to specific demographics. For example, a company could target its ads to users in a particular industry or with a clear job title. Businesses can also choose how much they want to spend on their ads and how long they want them to run.

LinkedIn also offers premium subscriptions, allowing users access to the platform’s additional features. For example, premium subscribers can see who has viewed their profile and send messages to anyone on LinkedIn, regardless of whether they are connected. Premium subscriptions start at $29.99 per month, and businesses can also purchase subscriptions for their employees.

So how does LinkedIn make money? By selling ad space and premium subscriptions to businesses! And there are plenty of opportunities for businesses to capitalize on LinkedIn’s vast user base. So if you’re looking to reach more people or want to improve your ROI, LinkedIn is a great platform to consider!

What is LinkedIn, and how does LinkedIn work?

LinkedIn is a professional networking site used to connect employers, job seekers, and other professionals looking for work. LinkedIn’s rivals include Twitter, Facebook, Instagram, Pinterest, and other social networking services.

How does LinkedIn make money?

With 722 million LinkedIn members and 260 million monthly active users, the platform has a lot of clouts. So, how does LinkedIn make money from its users? The following is a breakdown of how much money LinkedIn generates and its revenue model. All revenue streams and how much profit they produce for each service are included.

Here are the four ways how LinkedIn will make money in 2022

Four ways that LinkedIn makes money are subscriptions, advertising, LinkedIn Learning, and LinkedIn Jobs.

-Subscriptions (4 types)

LinkedIn offers both free and paid accounts, with additional features available depending on your goals for using the platform. There are four types of paid accounts – LinkedIn Premium (Career and Business), Marketing Solutions, and Talent Solutions – each with multiple tiers depending on whether you’re using it as an individual or for a business.

LinkedIn Premium:

LinkedIn Premium’s price varies based on the level of access you want. There are two levels of membership: Premium Career, which costs $29/month and provides 500 contacts, and Premium Business, which starts at $59/month and offers 10,000 connections.

  • $29.99 per month for 20 months, or $239.88 per year for one year (billed through iTunes).
  • Protect your business with our premium subscription, which includes monthly or annual payments of $59.99 or $575.88.
Marketing Solutions:

LinkedIn has two types of accounts- a periodic statement and a Sales Navigator. The latter is for users seeking potential customers in their target market.

  • Expert: $79.99 per month or $779.88 per year
  • Licence subscription costs for Team: $134.99 per month or $1,240.00 per year (per licence)
Talent Solutions:

Talent Solutions is the most expensive of all paid versions, with rates ranging from $2,399 to $8,999 per year. It is designed for businesses that use LinkedIn to find and recruit talent for their team.

  • Recruiter Lite has a two-year subscription cost of $2,399 per year.
  • Recruiter: Starts at $8,999 per year


Two distinct ad revenues may be earned through 2 separate ad networks: externally and internally, according to LinkedIn. They use Xrandr, an ad network that allows consumers to trade their data for personalized ads, and LinkedIn Ads. The latter is a system whereby companies post ads directly onto LinkedIn.

  • Internally: Google Ads and Facebook Ads are two types of advertising platforms that you can use to promote your products.
  • Externally: Xandr is a tool that helps businesses maximize their advertising efforts.

-LinkedIn Learning

LinkedIn Learning has been a dominating force in the e-Learning industry since LinkedIn acquired for $1.5 billion and rebranded it as LinkedIn Learning. With more than 27 million users worldwide, including 14,000 enterprise customers and 78 Fortune 100 companies, it is easy to see why this platform is so popular.

  • Individual: $29.99 a month or $239.88 per year
  • Team: get an estimate

-LinkedIn Jobs

LinkedIn allows businesses to advertise open positions for which they are searching for individuals. LinkedIn Jobs has over 14 million active employment opportunities, with over 40 million monthly users using the site to look for work and three new employees being hired every minute. When a user clicks on a job listing on LinkedIn, the company is paid per click. The average current consensus is around $1.20 to $1.50 per click, although it may be more or less depending on the job title, sector, and location.

  • The cost of advertising job postings: N/A
  • Job postings: $1.20-$1.50 per click


LinkedIn is a powerful social media platform with over 500 million users. It has various features that can be used to connect with others in your industry, find new customers, and create leads. But many people don’t realize that LinkedIn is also a great way to make money. This guide has explored how LinkedIn makes its money and how you can capitalize on it. We have covered everything from advertising to premium subscriptions. So whether you are just starting on LinkedIn or are looking for ways to improve your business’s ROI, this guide has something for you! Did you find this guide helpful? What other topics would you like us to cover? Let us know in the comments below!

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