Competitor SEO analysis is the process of assessing the SEO strategies and tactics of your competitors in order to gain insights that can help you improve your own SEO. By understanding what your competitors are doing, you can learn from their successes and avoid their mistakes.
There are many different ways to approach competitor SEO analysis. Some common methods include looking at competitor website metadata, analysing competitor link profiles, and monitoring competitor keyword rankings.
Why do you need competitor SEO analysis? Because it can give you a leg up on the competition! By understanding what your competitors are doing right (and wrong), you can make adjustments to your own SEO strategy in order to rank higher in search engine results pages.
So don’t wait – start doing competitor SEO analysis today and give your website the boost it needs to succeed!
Want to learn more? Check out our blog post on What Is Competitor SEO Analysis and Why Do I Need it?
for a deeper dive into this topic.
Still have questions? Feel free to contact us and one of our SEO experts will be happy to help!
Competitor SEO analysis entails examining backlinks, content, keywords, and other elements of your competitors’ SEO strategies. This comparison allows you to reverse-engineer the most effective tactics used by your competition and apply them to your advantage.
Competitive SEO analysis is a tried-and-true method for increasing ranks. It’s straightforward, effective, and less time-consuming than starting from scratch. In a nutshell: all you have to do is look at what your competitors are doing and choose the best parts that may apply to your website. Rather of guessing which links to use, which material to produce, or which keywords to target, you can check what works for other people instead of reinventing the wheel yourself.
Competitor SEO analysis is critical now that many businesses and marketers are using online tools and software to help them manage the massive quantities of data they’re generating. Target Points has the instruments and know-how to assist you with a thorough competitor SEO analysis, allowing you to outperform your competitors in your industry.
Whether you do it yourself or hire experts to perform the task, you must learn how to conduct a competitive SEO analysis in order to compete in today’s highly competitive, internet business environment.
How To Perform Competitor SEO Analysis
Now that you know what competitive SEO analysis is and why it’s so vital to do it, we can get into how to do one for your organisation.
A targeted approach to market research that has worked well for many of our clients is self-analysis. This entails taking a look at yourself and your company from all angles, including your competitors’ success. If you want more in-depth information on how to use what works for others in your industry, Target Points may be able to assist you.
Here are the best practices to conduct a competitor SEO analysis:
1) Identify the Competition
The first step in performing an SEO analysis of your competitors is to figure out who your real rivals are. The first thing you could try is searching for a term that relates to your business and seeing what comes up. Wikipedia, for example, may show up on your SERP – but it isn’t really competition. Businesses with comparable phrases to yours that use the same keywords as you will be your genuine rivals.
It’s essential to go deeper in identifying the competition by conducting keyword competition analysis on a number of keywords, and comparing the top 10 to 20 websites that keep showing up. nComparing a small number of websites is simple if you just want to rank for a few terms. But most websites are indexed for many terms. What happens if you want to rank for hundreds of keywords — or even thousands? The most popular sites may be found ranking for millions of keywords!
A SEO analytics tool might aid with ranking. It can automatically search for all of the keywords you want to rank for, compare them to all of the sites in their database, and then reveal to you who your real competitors are.
You can also find new and unique content ideas by using a free SEO analytics tool, such as Ahrefs, Ubersuggest, and Google Trends. By providing you with a list of high-ranking competitor websites, a free SEO analytics tool may offer you content idea suggestions. You can examine what your rivals are writing about to figure out what’s working for them, and then apply it to your own content.
2) Keyword Gap Analysis and Competitor Backlink Analysis
The first step is to perform two separate analyses of your competitors’ websites. The first is a keyword gap analysis. A Keyword gap analysis determines the phrases for which your rivals rank highly but yours does not.
There are a few things to think about while evaluating your competitors’ websites:
- The keywords should be relevant
- They should be terms that you can rank higher than your competition on.
- To get a more detailed analysis, compare the keywords of two or more competitors.
There are also free tools to analyse specific domains and identify keywords. You may simply plug your competitor’s non-existent keywords into your web pages and steal their traffic for those terms.
The backlinks on your competitors’ websites are the subject of the second study. A backlink is a connection between two web pages created when one website links to another. The quality of your competitors’ content can be reverse-engineered by looking at their strategy for generating backlinks. You may structure your website in a similar manner after seeing how your rivals handle their backlinks.
Other factors to consider when looking at a competitor’s backlinks include:
- Relevancy of linked content
- Total number of backlinks
- The authority or the linked sites
If you’re not sure what links to target, look at the top 20 or 50 results for your competitors’ keywords. You may use this information to create or update content for your website in order to rank similarly.
3) Focus on Your Best Keywords
When it comes to making an effective competitor SEO analysis, you’ll want to concentrate on the terms that will provide you the best return on your investment (ROI). Some businesses have enough cash to rank for many keywords; however, this does not imply that you must compete with all of them. There’s no sense in striving to outpace a bigger firm for the same keywords since it’ll just cost you more money with less return.
If you can’t rank higher on “main keywords,” look for something more specific or related to your business and try to rank higher there. You’ll want to concentrate on competitive SEO research on terms that still make sense for your company, but are “low hanging fruit.”
To improve your keyword rankings for more specialised subjects, look for lower-ranked terms that your rivals have neglected.
4) Make a Content Plan
You may now begin to construct a competitor SEO analysis report after you’ve gathered all of your competitors’ data. You’ll be ready to put your content strategy into action once you’ve completed your report. To keep track of everything we’ve discussed so far, make a simple spreadsheet for yourself with the following information: nA competition list, keyword lists from your competitors, keyword gap listings, back-link listings, keyword priority lists and anything else we’ve covered in this article. Finally, create a single spreadsheet out of all of the data with a column for each. To emphasise certain keywords, use highlighters.
5) Follow Your Progress
RTrends can shift quickly these days, so keywords that were working well for you six months ago may now be irrelevant and ineffective. The world is changing rapidly, and your competition does the same. Regular competitor SEO analysis reports allow you to monitor your progress against rivals while also revealing what works and what doesn’t for your website rankings. Keep your spreadsheet up to date with periodic competitor SEO analysis reports.
6) Use a Competitor SEO Analysis Tool
There are a slew of free SEO analysis tools accessible to help you grow your business. The majority include templates that allow you to simply enter in the data you’ve gathered. Template technology allows for quicker outcomes, especially if you have all of your information prepared, as is the case with most spreadsheets.
However, creating a competitor SEO analysis takes time and resources, whether you use a template or not. You might also wish to consider utilising a professional service to save time and energy while still getting excellent results.
A competitor SEO analysis is a critical and powerful tool for marketers and company owners. You may examine what your competitors are doing and utilise it to enhance your own website. Not only that, but you can see where your business is lagging behind the competition and address it.
Not everyone may delegate the huge amount of time necessary to master SEO’s intricacies. There is a lot of information, ideas, and methods to understand, as well as digital knowledge to put it all into practice. The process may be daunting, and many companies prefer to outsource their SEO management needs to a digital agency.